Predictions 2024 – What the Stars Have in Store for IC Professionals this Year ✨🪐

Internal Communication Internal Communication Strategy Trends Uncategorized



Welcome to the Vision2Voice 2024 internal communications forecast. We’ve connected with the planet’s celestial energies to uncover predictions you won’t find anywhere else. 🤣  These valuable insights are customized and tailored to your sun sign and based on our expertise and experience working with internal communications professionals worldwide.


As we head into another year, we predict 2024 will be a groundbreaking one for internal communications professionals as organizations continue to understand that when your people thrive, so will your organization. From Mercury’s agility to the expansive influence of Jupiter, the stars will align for those who take a people-first approach, develop a clear strategy, and use storytelling to inspire bold change in 2024.


Keep reading for your customized advice on how to make 2024 your best year yet.


Aquarius (January 20 – February 18): The purpose builder

Aquarius, your visionary outlook will inspire transformative, purpose-focused internal communications. You are a natural choice to author your company’s clear and compelling vision for change. Embrace unconventional methods and technology to revolutionize how you communicate this narrative, and you will have a recipe for creating enthusiasm for the future. When Mercury enters Pisces, your communication skills will become particularly compelling, making it the perfect time to launch a viral campaign or support a critical transformation initiative. As the zodiac’s unconventional personality, be wary of introducing too many radical ideas — one or two a quarter is undoubtedly enough to disrupt a pattern and capture the hearts and minds of employees with a novel approach.


Pisces (February 19 – March 20): The storyteller

Pisces, your romantic and imaginative nature makes you an extraordinary storyteller. A cosmic force may inspire you this year; when it does, hone your craft and build narrative arcs that use storytelling as a critical element in your strategy. Stay focused on using these stories to achieve communication outcomes and your career goals. Don’t forget to harness the power of visual storytelling and interactive platforms such as celestial maps, infographics, or videos, since 60% of people are visual learners. Late in the year, your communication becomes particularly persuasive, a great time to take on more challenging assignments or projects. Be wary of a full moon entering your sign in the spring of 2024 – it may tempt you to focus only on good news and happy stories, which can be perceived as inauthentic and erode psychological safety.



Aries (March 21 – April 19): The digital IC master

Aries, you thrive on innovation and swift action. That means 2024 will be THE year for you to embrace new tools and technologies. Uncover their potential to end the chaos, take a more strategic approach to your work, and fulfil your destiny by building a business case for a modern intranet or app such as Staffbase, Firstup, Simpplr or Haiilo. These purpose-built tools will be game changers for internal communications in your organization if built and launched using a strategic approach. Please be careful about the communication mishaps caused by Mercury in retrograde. You may be prone to embarrassing email blunders during this time. Take extra precaution to proofread as the planets predict that autocorrect and AI writers may betray you when you least expect it.


Taurus (April 20 – May 20): The drummer

Taurus, stability and consistency will be essential for these internal communications professionals. Leaders will depend on you for a consistent drumbeat that helps build the organization’s brand from the inside. You will be relied upon to develop a consistent narrative that connects people and inspires them to act. But beware of getting carried away with your love for writing during celestial alignments. A newsletter that reads more like a 300-page zodiac guide may eclipse engagement. Stick to clear, concise, and captivating content during cosmic shifts and put Smart Brevity on your reading list.


Gemini (May 21 – June 20): The systems thinker

Gemini’s versatility and adaptability will define these internal communications professionals this year. According to the zodiac, 2024 will be a year of change and transformation for those born in this sun sign. We recommend embracing different communication channels and tactics to connect with employees in new ways. And while that’s a good start, you can genuinely transform the employee experience by thinking about internal channels as an ecosystem rather than a random collection of communication methods. Caution under celestial influences: wearing too many hats will weigh you down and stretch you too thin. Sticking to a strategy and setting boundaries supports better communication outcomes while also safeguarding your well-being.


Cancer (June 21 – July 22):  The empath

Cancer, your empathetic and nurturing nature will shine in internal communications. Remember the power of emotion in capturing employees’ hearts, and continue to build your emotional literacy and intelligence by exploring the work of Marc Brackett, Brené Brown and Susan David. Your hard work will pay off in 2024 when Mars moves into Aries, and you will receive extra recognition and potentially a reward. Don’t forget the power of recognition in your practice; include it in your strategy and plans for this year. Be wary of a full moon that may provoke accidental events, such as hitting reply all with a meme. Embrace opportunities for fun and work on using creativity to spark joy and remind employees that we are all human.


Leo (July 23 – August 22): The executive advisor

Leo, your leadership qualities put you in a natural position to influence leadership communications positively. Moreover, the planets predict you are in for a professional transformation. Will this be the year you get that proverbial ‘seat at the table’?  A great place to start honing your skills as an executive advisor is to subscribe to Harvard Business Review (to help you understand the challenges and perspectives of leaders). You might also explore a great resource we created with Poppulo that shares strategies and tips to help you work with executives to end the disconnect between leaders and employees. Midway through the year, Jupiter will intensify your social vibe, and it’s a great time to reach out to colleagues across the organization to build connections and allies and gain better insight into what employees think and feel.


Virgo (August 23 – September 22): The orchestrator

Virgo, your attention to detail and precision will have a calming effect on even the most chaotic internal communications functions. Your organized approach will make things easier for communication, and it will provide space for a more intentional approach. Use planning tools like to boost workflows and power productivity, which is already predicted to be high with Mercury in retrograde. Delays and mix-ups are predicted for later in the year, so keep working on your writing skills to prevent those pesky typos and passive verb tenses. We use Grammarly, but many other AI writing tools exist to experiment and learn from.


Libra (September 23 – October 22): The listener

Libra, your diplomacy and ability to balance perspectives will be invaluable in internal communications, particularly DEI or change initiatives. Boost organizational listening with a specific strategy to increase psychological safety and harness employees’ voices. This will help your organization build trust and help employees feel respected and valued. Your skills as a diplomat will also help leaders understand employees’ perspectives and vice versa – helping to create the harmony and balance every Libra craves. However, when Uranus enters the workspace, be prepared for a cosmic surprise! An unplanned office renovation might disrupt the norm. Ensure you have an effective change communication strategy to help make things go smoothly!


Scorpio (October 23 – November 21): The natural

Scorpio, your depth and intuition make you a natural communicator with a sixth sense for what works and what doesn’t. But you should still learn, grow, and hone your communication skills. One area of focus should be to eliminate jargon and create human communication that conveys honesty and transparency. With your ruling planets (Mars and Pluto) in retrograde, this year may be characterized by introspection and change. It may be time to explore workshops for yourself or your team or get a fresh perspective from an agency to help you look at old problems in a new light. Dive deep into understanding underlying issues to foster genuine connections. While a full moon may bring opportunity, be careful when Mercury aligns unfavourably with Uranus; expect a comical cosmic tech glitch during a crucial presentation. Prepare for celestial laughter, and perfect your skills at adapting and thinking on the fly.


Sagittarius (November 22 – December 21): The creative

Sagittarius, your adventurous spirit will drive innovative approaches to internal communications. Embrace your unique blend of passion, curiosity, and adaptability to foster a culture that values continuous learning and growth. Help others uncover the joy of curiosity and push the boundaries of creativity by weaving in a sense of playfulness or using infographics, videos, and graphics to attract visual learners’ attention. Under the new moons’ influence, attempting to tame ChatGPT might feel like deciphering cosmic hieroglyphics. It is important to remember patience during this time, as learning to use generative AI should be viewed as a playful pursuit of celestial wisdom.


Capricorn (December 22 – January 19): The strategist

Capricorn, your disciplined and strategic mindset will shape focused internal communications that get results. Emphasize goal-oriented narratives that fuel passion and purpose and stay connected to what matters most to leaders and employees. Remember to prove that your strategy is working with comprehensive reporting that includes analytics and KPIs, demonstrating the value of strategic internal communication. With Saturn in play, be ready for a surprise cameo in your virtual meeting! An unexpected pet, family member, or cosmic object might appear.  Be sure to welcome the occasional fun and light-hearted distraction into your busy workday.


With predictions in hand, we hope you feel better equipped to take on whatever 2024 brings! And if you need help, we’d love to hear from you!