Background
PrimeSource Building Products is a Texas-based distributor of construction materials with a remote workforce across the United States. To connect desk-less workers, improve engagement, and build company culture, they purchased the Staffbase internal communication platform.
The Challenge
The small communication team lacked the expertise and experience to tackle the project. They also didn’t have the capacity, as they were busy managing day-to-day communication and large transformation initiatives. Facing the cost of delayed implementation, cost overruns, and underutilization of features, the PrimeSource team needed a strategic partner that could manage all elements of the project, ensuring the platform’s success.
The Solution
Our team stepped in and took on the entire process of designing and building the intranet and mobile app. The project involved:
Strategy: We developed a strategy to guide the development of an intranet that would meet the needs of employees while supporting the company’s mission and purpose.
Content plan: We produced a detailed content plan, including identifying priority pages and sections.
Project management: We managed the project from start to finish.
User experience: We designed the look and feel, content structure, and user interface.
Content creation: We created unique content, including writing and building pages, designing graphics, and creating videos.
Launch: We developed a launch strategy and all supporting materials, including leadership toolkits, explainer videos, posters, town hall slides, and interactive gamification, to generate excitement and engagement.
The Scope
Strategic Communication
Developed an intranet strategy and content plan aligned with company goals and employee needs.
Design & User Experience
Designed the look and feel, structure, and interface for an intuitive digital experience.
Content Development
Created engaging content, including copy, graphics, and videos.
Project Management
Managed the project end-to-end, coordinating timelines and stakeholders.
Launch Execution
Executed a launch strategy with toolkits, videos, posters, slides, and gamification.
Ongoing Support
Maintained and updated the platform to keep content relevant and engaging.
“V2V was incredibly supportive and helpful throughout the process to stand up our intranet and employee app. The entire team was responsive, collaborative, and motivated to drive our collective success.”
The Results
Strategic Impact
The intranet and mobile app have centralized communication, strengthened employee engagement, and fostered a sense of belonging across PrimeSource’s remote workforce, driving efficiency and reinforcing company culture.
Here’s what PrimeSource gained:
- A user-friendly intranet and mobile app.
- One hub for updates and leadership messages.
- Features that connect and involve employees.
- Tools that foster belonging across a remote workforce.
- Faster access to information and resources.
Our work has set PrimeSource up for sustained employee engagement, streamlined communication, and a scalable digital platform that will support their growth and culture long-term.
