Background
As a leading transportation and logistics company with operations spanning Canada and Mid-America, as well as connections to ports on three coasts, CN Rail manages complex operations that rely on trust, safety, and alignment. With its Corporate Security team dispersed across North America, the organization faced a critical challenge: how to build a culture of trust and safety in a distributed workforce.
The Problem
The Chief of Police recognized that building and maintaining trust among CN Corporate Security members required more than operational excellence—it required a thoughtful, consistent communication strategy. Previous attempts to create an internal newsletter had fallen flat, leading to frustration and missed opportunities to strengthen trust in leadership and foster open dialogue across the team.
The Solution
Vision2Voice partnered with the organization to transform its approach to internal communication.
- We began with a workshop designed to help leaders understand how to communicate during times of change.
- Next, we supported the Chief with a “town hall makeover”, reimagining quarterly updates as interactive, engaging events that built connection rather than simply relay information.
- Finally, we developed and implemented a clear, practical internal communication strategy. At the heart of it: a newsletter infused with creative storytelling and aligned with organizational values such as trust and integrity.
With a strong content strategy and built-in metrics, the newsletter became more than a publication— with open rates reaching 94%, it became the drumbeat of communication, seamlessly supporting other initiatives like town halls and leadership toolkits and reinforcing a consistent employee experience.
The Scope
Leadership workshop on communicating change
Revamp of quarterly town halls
Development of a straightforward communication strategy
Creation and ongoing production of a newsletter with engaging, values-based storytelling
Introduction of leadership toolkits to help managers communicate effectively and consistently
Ongoing support for internal communication initiatives
“We struggled with building our own newsletter by ourselves for years. It wasn’t working. In a very short time, Vision2Voice were able to identify our communication needs, build an effective plan, and help us implement it. The results have been better than we expected. Highly recommend them.”
The Results
Strategic Impact
By embedding communication into the rhythm of the organization, Vision2Voice helped transform trust into a strategic advantage. The CN Corporate Security team now has a strong foundation of engagement and alignment that supports leadership effectiveness and long-term organizational resilience.
What the CN Corporate Security team gained:
- Improvements in engagement survey scores in key areas, including communication and trust in leadership
- Employees reporting higher morale, stronger connections, and a consistent employee experience across North America
- Leadership trust was reinforced through consistent, transparent communication
- Practical tools and processes to help leaders communicate more effectively and with greater confidence
- Newsletter open rates reaching 94%, far surpassing expectations
- A scalable communication framework to support ongoing alignment, growth, and change
