A winning formula for internal communications (a three-part series)
Part Two: How communication involves employees and drives innovation, collaboration, loyalty, and productivity
An exciting power shift has taken place in the market: people have a voice. Social media has given consumers the ability to be heard and this has had an impact on the success of brands. Guess what? Employees want a voice too!!! They crave the ability to have a say in the organizations they work for, and your employee communication program needs to make it possible.
Done right, internal communication can make employees feel valued, help break down silos, and develop and strengthen connections between people and teams. The results can be nothing short of revolutionary.
Involving employees and ensuring they have a say drives innovation, cultivates collaboration, and boosts satisfaction, loyalty, and productivity.
Here are some internal communication best practices to get your employees involved:
- Be strategic. Don’t leave it to chance – you need to have a deliberate strategy in place to foster employee involvement. Like all strategies, your employee communication strategy must start with clear goals and include tools to track and measure results.
- Get social. Social tools (such as Yammer, Slack, etc.) help build connections and relationships, particularly in large or geographically dispersed organizations. These tools can also increase collaboration and problem-solving. A study by Harvard Business Review found that employees in a large financial services firm using a social tool were 31% more likely to find coworkers with expertise relevant to meeting job goals. And those employees were also 88% more likely to identify who could put them in contact with the right experts. A control group of employees without access to the social tool saw no improvement.
- Promote understanding and inclusion. There is a growing body of evidence that diversity and inclusion contribute to an organization’s success, particularly in the area of innovation. Open and inclusive communication is a key enabler of diversity.
- Create a feedback culture. It is important to make sure your employees are heard, so provide multiple communication channels where employees can ask questions and provide feedback. Bill Gates said, “your most unhappy customers are your greatest source of learning” and the same is true for your employees. By listening and responding to your employees you can create a strong feedback culture where employees’ voices are valued and their input and ideas can help you boost engagement.
If you need help making sure your employees are included and involved, we can help. Vision2Voice Communications can develop a strategy unique to your organization and employees, with the specific tools to get your employees involved.